PR that inspires journeys
Looking to put your destination on the map for UK travellers?
At Shepherd PR, we specialise in helping tourism boards with powerful, cost-effective campaigns that drive media coverage, increase visibility, and attract new visitors.
Since 1999, Shepherd PR has built a reputation for delivering smart, strategic media relations for tourist destinations.
Based in rural Staffordshire, our expert team offers the insight, experience and creativity needed to make your story stand out in the UK travel market.
We bring destinations to life by linking them with influential UK media and digital audiences across multiple platforms.
Media relations and press trips
We organise bespoke press trips that capture the essence of destinations, leading to coverage in national and lifestyle titles across the UK.
Tour operator and agent familiarisation
We arrange immersive familiarisation trips and events for travel trade professionals, giving them first-hand experiences they’ll want to share.
Seasonal event representation
Our team attends and supports seasonal launch events, keeping your destination top of mind with UK media year-round.
Integrated PR services
From press releases to video content and social media campaigns, we craft compelling stories that resonate across print and digital.
Our long-term collaboration with Innsbruck Tourism is a showcase of what effective PR can achieve.
Through strategic press trips and long-term relationships we have secured extensive UK media coverage.
To see how Shepherd PR can raise your business profile
Partner with Shepherd PR and tap into the full potential of the UK tourism market.
Whether it’s launching a new season, boosting off-peak travel, or generating long-term awareness, we’re ready to help you get there.
25+ years of PR expertise
Led by Jane Shepherd MBE, our team brings decades of experience and a deep understanding of the UK media landscape.
Export champion
An Export Champion for the UK Department for International Trade, Jane actively supports international destinations in boosting their global reach.
We understand the budget pressures tourism boards face.
That’s why our PR packages are tailored to be affordable and effective, offering measurable results.
Winner
Best Eco-Safari Experience
Global Adventure Tourism Awards
Runner Up
Best Coastal Retreat
Luxury Escape Awards
Winner
Best Countryside Stay
British Hospitality Awards
Runner Up
Top City Break Planner
Urban Explorer Travel Awards
Runner Up
Best Coastal Retreat
Best Coastal Retreat
Whether you’re new to PR, social media and video or already understand how it can raise your business profile, we are always happy to discuss your business needs.